PRIVACY NOTICE

PUMA MEXICO SPORT, S.A. DE C.V. and/or its affiliated and subsidiary companies, with address at Av. Vasco de Quiroga No. 3880, 4th Floor, Unit 1, Colonia Santa Fe Cuajimalpa, Delegación Cuajimalpa de Morelos, Mexico City, C.P. 05348 (hereinafter “PUMA”), in accordance with Articles 15 and 16 of the Federal Law on the Protection of Personal Data Held by Private Parties (hereinafter “THE LAW”), is responsible for the confidentiality, use, and protection of the personal information provided through the various means used for the promotion of goods and services. Your personal information will be used for identification purposes in any type of relationship with us, including the sale and purchase of offered products or services, sending purchased products, sending our promotions catalog, inviting you to participate in events and contests, all exclusively for marketing and commercial prospecting purposes for PUMA. For these purposes, we may require: full name, address, phone number (home or mobile), email, social media, RFC, date and place of birth, gender, and nationality. None of these data are considered sensitive personal data as defined in Article 3, Section IV of THE LAW. If you wish to exercise your ARCO rights (access, rectify, cancel, or oppose) regarding your personal data, you may do so via our Call Center at (0155) 1164-7800, Monday to Friday, from 8:00 to 17:00 hrs, or via email at AvisoPrivacidad.Mexico@puma.com. In both cases, you will be informed of the procedure to exercise your ARCO rights. Your personal data will not be transferred to third parties outside of PUMA’s affiliates or subsidiaries, in compliance with Article 37, Section III of THE LAW, and safeguarding data protection principles. PUMA reserves the right to modify or update this Privacy Notice in whole or in part to comply with legislative changes, internal regulations, or new requirements. Changes will be communicated via email, telephone, or physical posting in our stores.