Dear visitors to the Puma Mexico website and mobile applications:

At Puma Mexico we understand the importance of making good use and care of the personal data of our customers and visitors (hereinafter referred to as the "Holders"), for which we are committed to treat their personal data in a legal and confidential manner and in accordance with the effective legal provisions.

Therefore, we inform Holders that this Privacy Notice has been prepared in accordance with the Federal Law on the Protection of Personal Data in Possession of Individuals (Ley Federal de Protección de Datos Personales en Posesión de los Particulares), its Regulations and the General Guidelines on the Protection of Personal Data (Lineamientos Generales en Materia de Protección de Datos Personales) ("the legal provisions").

This privacy notice corresponds to the company PUMA MÉXICO SPORT S.A. DE C.V., located at Av. Vasco de Quiroga No. 3880 LC1 PS4, Col. Santa Fe Cuajimalpa, Zip Code 05348, Mexico City, (hereinafter, "Puma Mexico" or referred to herein as us"), which is the company responsible for collecting, using, processing, and protecting the personal data from Holders.

Please read the following privacy notice carefully, which explains how we collect, use, communicate and transfer the personal information you provide to us through our websites and mobile applications (collectively, the "Platforms"), when you visit a Puma Mexico store, when you make a purchase online, when you contact Puma Mexico's Customer Service Center and/or an assistant by phone, or when you interact with us on social networks. This Privacy Notice refers exclusively to the Platforms, the Puma Mexico stores in Mexico or the Customer Service Center and does not refer to the third-party websites mentioned or advertised on the Platforms.

We will understand that Holders have given us their express consent to the processing of their personal data when they voluntarily provide us with their personal data through the Platforms, by telephone, email, or other means through which they have provided us with their personal data.

The Use Terms and Conditions govern purchases of Puma Mexico products made through the Platforms (hereinafter referred to as the "Terms and Conditions"). If you make a purchase or order, it will be understood that you have read and accepted the Puma Mexico Terms and Conditions. For more information, please refer to the Terms and Conditions at the following link https://mx.puma.com/terms-and-conditions.html.

We may amend this Privacy Notice from time to time. When we do, we will publish the modifications through our Platforms.

In order to fulfill the purposes of processing indicated in this privacy notice, we will collect the following personal data:

Personal identification data: name and surname, nationality, date of birth, gender.

Contact data: e-mail address, telephone number and shipping address.

Geographic location data

Property and/or financial data: payment information, such as the used payment method, name of the cardholder and the number of the used card.

Tax data: billing information and billing address.

Information about your preferences and interests related to the products we offer

Information generated by connected devices, including your IP address and device identification data, browsing related data, as specified in our Cookies Policy.

Information you voluntarily provide to us for the purpose of handling complaints, claims or requests for information.

We collect your information as follows:

To access certain areas of our Platforms during the registration process, you will be asked to provide personal information (including your name and address, date of birth, email address and telephone number). By entering your information in the required fields, you give Puma Mexico permission to process your data in accordance with this notice.

When you purchase products through our Platforms, we collect certain information such as the details of your purchase, relevant payment information and, where appropriate, your tax details. In addition, we will also collect your personal information when you contact us (e.g., for an inquiry about one of our products or services), when you provide your data through our Platforms, when you visit a Puma Mexico boutique or contact Puma Mexico's Customer Service Center by phone. Please note that phone calls will sometimes be recorded for security, training, and development purposes.

If you choose to interact with Puma Mexico through social network Platforms or other services provided by third parties, we will collect the information you provide through such means.

We also automatically collect certain information about visitors to our Platforms described in the section entitled "Cookies Policy" which you can view on this website.

We will collect information about your location to the extent that we provide any location services described in the section entitled "Location Services" below.

We will use the information we collect for the following:

Necessary purposes: Those activities related to the purchase process and for which Puma Mexico needs to process Customer's personal data, in the understanding that all of them are absolutely necessary for Puma Mexico to be able to offer the services requested by the Customer. Such activities include the following:

Manage and complete purchase orders online

Delivery in store or points of sale of the products purchased online or, where appropriate, home delivery.

Carry out services for return of products purchased online, changes due to product defects, product repair or, if applicable, product warranty.

To facilitate deliveries, as well as to provide after-sales services related to the Customer's purchases.

The geographic location data will be used to identify the Puma Mexico stores or points of sale closest to the Customer.

To make a list of the Customer's preferences and interests, considering data related to their purchases or their wish list, age and gender, their country of origin, language, and currency selected, the newsletters they are registered to and their interaction with these and with events in the Puma Mexico world.

To analyze consumer habits and preferences of the Customer, in order to prepare and send personalized communications to the Customer or, if necessary, to adapt the site according to its interests;

Registration to the Site ("My Account") and the use of the services reserved for registered users (e.g. Wish List, My Orders, Quick Shop, monitoring of orders placed, status of shipments and returns requested, etc.).

Attend to your doubts and requests through our Customer Service department.

Send communications regarding services, including announcements and administrative messages such as order confirmations.

Undertake a credit check, fraud prevention and other prohibited or illegal activities as part of our efforts to keep our Platforms and our services secure

Understand how our Platforms are used, so that we can continually improve both our Platform and our services and other offers.

To comply with obligations arising from the legal relationship with the Customer.

Comply with the requirements of competent authorities as set out in the section on how we exchange your information.

Secondary purposes: Those activities that are related to the promotion of Puma Mexico's products and marketing activities, in the understanding that they are optional and not related to the purchase processes selected by the Customer. Such activities include the following:

Identify the products and services that we think might interest you based on your information, such as your purchase history and your previous interactions with us.

Organize raffles, sweepstakes, dynamics, or promotions in which Customers are invited to participate.

Send Customer marketing communications (including emails and social media matching) related to Puma Mexico and other external partners that we believe may be of interest to you when we have a legitimate basis to do so.

To send communications related to the Puma Mexico Newsletter.

To carry out market research, so that we can continuously improve the services we provide to our customers.

The above secondary purposes are based on your consent. You may at any time object to any of them, or revoke your consent, by exercising your "ARCO" rights as set forth in the respective section below.

To learn more about cookies, web beacons and other similar technologies used by Puma Mexico to evaluate your tastes and preferences when browsing the Internet, we invite you to consult our Cookies Policy, which is available on the Platforms.

We will collect information about your computer or mobile device including, where possible, the IP address, operating system, access times and type of browsing. We use this information with your consent to better understand how users use the Platforms, as well as for internal reporting. We may anonymize this information and share it with advertisers, sponsors, or other companies.

The Platforms may make use of third parties, such as advertisers' networks and advertising exchanges to present you with advertisements on third party platforms when you leave our Platforms, and we make use of third-party statistics providers or other service providers to evaluate and provide information to us and/or third parties about the use of the Platforms and the display of advertisements and our content. Network advertisers are third parties that may display ads based on visits to the Platforms and other applications and visited websites. The operation of third-party ads allows us to customize the advertising we display in connection with products and services in which you may be interested. We do not control third party tracking technologies, even if they are associated with our Platforms or ads. The statements regarding our practices do not apply to the methods of collecting information from employees by such third parties and other parties, or to the use of information collected by such parties. You should review the terms of service, privacy notices, authorizations, notifications, and preferences of such third parties regarding their information collection, storage, and exchange practices. We do not make any representations regarding the policies or practices of third-party advertisers, advertising networks or advertising exchanges or the third parties involved. You have different options regarding ad delivery. You may refuse to receive certain types of behavioral-based advertising by visiting the third-party websites described in our "Cookies Policy". We are not responsible for the effectiveness or compliance of third party opt-outs.

Some of the services we provide may use information about your location. For these services, which are typically available on mobile devices or applications, you are given the opportunity to consent to the use of location services, which, for example, process information derived from GPS, sensors, beacons, or Wi-Fi access points to enable you to benefit from a more personalized service. Your device will have settings that will allow you to disable these services if you no longer wish to benefit from them.

Puma México keeps personal data of its Customers for a limited period of time, related to the purposes for which they have been collected and in accordance with the obligations of the law. At the end of the established conservation period, the personal data may be anonymized or deleted, as the case may be. The conservation period may vary according to the type of purposes for which the data is used, the continuity of the relationship between the Customer and Puma Mexico, as well as the periods established by the applicable laws for the conservation of the data according to the purpose.

In accordance with applicable law, Puma Mexico may make transfers, without the need for any permission, to holding companies, subsidiaries or affiliates that are part of Puma Mexico's commercial group and that operate under the same internal processes and policies.

We do not exchange your personal information with other people or companies not related to us, except in the following cases:

we will share your personal information with third party service providers for the purposes of providing online payment services, handling credit checks and fraud prevention, courier services for home deliveries and any other services required for us to use your information for the purposes specified in the section entitled "Provided information and how we use it".

we will share your personal information with any competent authority, court, regulator, government authority or other third party when we believe it is necessary to comply with a legal or regulatory obligation, or to protect our rights or the rights of any third party; and

we will share your personal information with your consent to any third party that acquires, or to whom we transfer, all or substantially all of our business and assets. Should such a sale or transfer occur, we will make every reasonable effort to ensure that the entity to which we transfer your personal information uses it in a manner consistent with this Privacy Notice.

The information we collect may be transferred, stored, and processed in any country or territory where one of our subsidiaries or third-party service providers is located or has facilities. Some of these third parties will use cloud-based storage solutions. While other territories may not apply the same level of data protection as in your home country, we will continue to protect the personal information we transfer in accordance with this Privacy Notice.

We want you to feel secure in using our Platforms, so we are committed to protecting the personal information we collect. We limit access to your personal information to those employees who reasonably need to access it in the course of their work or to provide products or services to you. We have appropriate physical, electronic, procedural, technical, and organizational safeguards in place to protect the personal information you provide from unauthorized or unlawful processing and accidental loss, damage, or destruction. However, when we ask you to choose a password to access certain parts of our Platforms, you are responsible for selecting a strong password and keeping that password confidential. You must choose a password that you do not use anywhere else, and you must not share it with anyone else.

You have the right to request access to your personal information that we are processing and holding on file. To request the correction, modification, or update of inaccurate, outdated, or incorrect data. In some circumstances, you have the right to request the deletion or removal of your personal information or, where appropriate, to restrict its use and disclosure. Similarly, you may revoke the consent you had granted for its processing, where this is possible. You have the right to object to the processing of your personal information in some cases. In particular, you may ask us not to send you direct marketing communications at any time (please note, however, that we may continue to send you service-related communications [i.e., communications other than marketing communications], such as electronic mails of updated information on the status of your orders). If you are willing to exercise any of these rights, you may write to us at the address indicated below in the Contact Us section. The deadlines for attending the inquiries of the ARCO rights exercised by the Customers will be attended according to the legal deadlines established by the applicable legislation. You may opt-out of email marketing communications at any time by sending us an email at the address listed below under "Contact Us" section or by clicking on the "unsubscribe" link found in all Puma Mexico marketing emails.

If you have questions or comments about this Privacy Notice, or if you want to discuss general privacy issues, please contact us at the address below. You may also use this address if you wish to request access to your personal information that we hold, or to unsubscribe from receiving email marketing communications. If you have any questions about this Privacy Notice or how your information may be processes, please contact us at:

Tel: 55-5955-1520

E-mail:  service-mx@puma.com

By using our services, you agree that you have read this Privacy Notice and that Puma Mexico will process your personal data for the purposes indicated, including transfers that require your consent.

This Cookies Policy is an integral part of the Privacy Notice of PUMA MÉXICO and its provisions shall be understood as complementary to the provisions of the same. The purpose of this document is to inform visitors to our website and mobile applications about the technologies used by PUMA MÉXICO to evaluate their tastes and preferences when browsing the Internet, in order to offer them a better browsing experience, as well as to evaluate the level of satisfaction with the products or services offered by PUMA MEXICO to its consumers. Like most websites and mobile applications, PUMA MÉXICO uses cookies, web beacons and other similar technologies to collect information related to the user's name, IP address, preferences and purchases made, time and duration of navigation on the site. web, web pages accessed before and after (hereinafter "browsing data"). This information is collected for statistical and marketing purposes, which allows us to offer better products and services, as well as a better experience based on your previous experiences. You can learn more about how we use cookies and similar technologies below.

Cookies are text files that are automatically downloaded to your device or computer when you browse a website, allowing the web server to collect information about the user browsing the website. There are several types of cookies, each with different purposes, which allow us to monitor the activity of users on the Internet and provide them with a better experience based on the pages they visit and their preferences when accessing them.

Like other websites, PUMA MÉXICO uses cookies to save your browsing preferences, monitor the sections you visit on our website and the articles / services in which you show interest, in order to define your preferences and be able to focus on serving you.

Below is a description of the cookies we may use to collect your data:

Strictly necessary cookies: Those that allow navigation on a web page. These cookies allow the use of the functions that are part of the page and remember previous actions carried out on the page.

Performance cookies: Those that serve to evaluate the frequency with which a user accesses a web page and allow the evaluation of the operation of the page, detecting errors or breakdowns that may occur.

Functionality cookies: Those that serve to identify data associated with the user's preferences (country of origin, city, language, currency), so that the user can access these functions without having to update the configuration of the page. This type of cookie also allows access to the content of the page, such as videos or images. · Advertising cookies: Those that serve to share advertising according to the interests that you have shown in your searches. They allow to evaluate the impact and the level of interest of the users for the publicity.

Social network cookies: Those that allow users to share pages and content through third-party social networks and other platforms. They allow you to send personalized advertising to other platforms.

These are visible or hidden images embedded in a web page or email that are used for the purpose of monitoring user behavior on these media. Some of the data collected through this technology are: IP address, browser used, operating system and time of access to the page.

Web beacons are necessary to authenticate and validate the identity of users who log in to the PUMA MÉXICO website, as well as for functions related to site security.

As we have shared, these technologies are useful for PUMA MÉXICO to offer a better experience to its customers and visitors, so their limitation or restriction may affect the user's browsing experience. However, you have the right to withdraw such consent and refuse the use of cookies at any time. You can set your cookie preferences by changing your browser settings so that cookies from these Platforms are not stored on your computer or mobile device. To do this, follow the instructions in your browser (usually found under "Help", "Tools", or "Edit"). For more information, you can visit sites not operated by us, such as http://www.aboutads.info/choices/ or www.allaboutcookies.org. We are not responsible for the effectiveness or compliance of third party opt-out choices.

By using the PUMA MÉXICO website and mobile applications, we understand that you accept the collection, use and processing of your browsing data for the purposes established in the PUMA MÉXICO Privacy Notice and this Cookies Policy.